UNIT OVERVIEW: This unit defines various media channels and examines how these are used by the advertising profession to deliver strategic communication messaging - which effectively resonates with target consumers. Further, it explains how research can define target consumer groups and provide media professionals with deep insight into the targets relationship with brands and communication platforms that can be used to develop a media-scheduling plan. It also examines the inter-agency relationships between communication strategy, media planning and investment and explores the job opportunities within these areas.
Assignment Work:
This assignment required in depth analysis of one medium of media, how it resonates with the target market, and evidence of its effectiveness. For this assignment, we chose radio.
For this assignment we had to answer an uncle toby's brief, and execute target market profiling, rationalise selected media extensions incorporated, as well as success measures and a budget.
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