JAMIE-LEE

It’s a hot topic largely debated throughout present-day adland; is there a better way to pitch for a new business? With Initiative Global...

Considered one of the most powerful brand images of the century, the Marlboro Man turned cigarette advertisement on its head.

UNIT OVERVIEW: Design thinking is core to many of the most successful businesses, and combines critical thinking and creativity to solve...

UNIT OVERVIEW: The advertising internship unit prepares students to adopt a mature, informed and confident stance toward the world of...

UNIT OVERVIEW: This unit introduces students to campaign and advertising. Students start with the development of an advertising concept...

UNIT OVERVIEW: This unit focuses on the creative process, implementation and measurement of non-traditional media and online advertising...

UNIT OVERVIEW: This unit delivers students both theoretical and practical experiences in written communications and in writing compelling...

UNIT OVERVIEW: This unit engages students with both a theoretical and practical understanding of the key source of creative ideas in...

UNIT OVERVIEW: This unit defines various media channels and examines how these are used by the advertising profession to deliver...

UNIT OVERVIEW: This unit provides theoretical knowledge and practical skills in order to create digital artwork, presentations and...

UNIT OVERVIEW: The unit introduces students to the strategic and creative processes practiced within the advertising industry. Projects...