UNIT OVERVIEW: This unit introduces students to campaign and advertising. Students start with the development of an advertising concept for a product, organisation or service using a visual metaphor (implemented during an advertising photography workshop). Students will then produce adaptions and executions for other mediums using storytelling including audiovisual media such as TVCs (treatments, storyboards and animatics) and web banner advertisements.
Assignment Work:
The assignments we produced through this unit lead the creation of a multimedia campaign for a model of car of our choosing.
The initial assignment required us to identify our target market, a brief background of the vehicle, our campaign objective and develop the fundamental creative concept, both demonstration and storytelling.
The 2nd component consisted of the development of an interactive banner that follows from wither the demonstration concept or the storytelling concept established previously. For this we has to provide a storyboard/thumbnail still executions of how the interactive board is utilised/appears to the viewer.
TO BE CONTINUED...
As I am still completing the unit moving into week 13 of my third trimester, I will share my latest work after grading. The next works will be a scrip/shot list/ storyboard and animatic of the story-telling creative concept for the 2018 Suzuki Swift Sport TVC campaign.
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