JAMIE-LEE

UNIT DESCRIPTION: Interning for the business/strategy team at DDB provided invaluable insights and experience into the everyday life of a...

UNIT DESCRIPTION: My final university assessment was a major project of our choosing. I developed a business proposal that reflected a...

During this unit we were given an emerging brand and a brief. We had to develop a concept and three scripts to target women, men, and...

It’s a hot topic largely debated throughout present-day adland; is there a better way to pitch for a new business? With Initiative Global...

The era of digital media and online representations of brands, values and products brings rise to a new aspect of brand advertising:...

Considered one of the most powerful brand images of the century, the Marlboro Man turned cigarette advertisement on its head.

Salt, sand and sunshine... There is nothing better than a sunny summers day on your favourite low-key beach. Book-in hand, warm breeze...

When planning the digital business communications for a business, it is important that your potential use of social media/online...

The concept of "Kiss The Sea Bikini" is a sustainable swimwear line made from recycled nylon retained from plastic bottles and fishnets...

A good web design is one of the most important aspects of a brand. Design matters, as it reflects how your current and potential clients...

Just in time for the Super Bowl, Stella Artois has partnered with Water.org and released a digital campaign to promote an initiative...

Corrina Hartas, well-known head hunter in the creative industry, came and spoke to Macleay Students about the recruitment process and how...

The government has enforced a nation-wide ban on the use of paid influencer marketing in government advertising following a recent...

Three months later and I have completed my internship with the AdNews team. Coming to the end of my role in the company resulted in many...

72andSunny is really starting to make its name known in the Australian Advertising industry.The agency's Managing Director and Partner...

UNIT OVERVIEW: Design thinking is core to many of the most successful businesses, and combines critical thinking and creativity to solve...