The era of digital media and online representations of brands, values and products brings rise to a new aspect of brand advertising: personal branding.
This more-so relates the branding of an individual based on their profession.
With social media being a basic characteristic of modern society, ensuring people advocate their own personal brand cohesively across their networks is a crucial aspect in ensuring perceptions of the company/business they work for - and thus the product/service that company produces - are enhanced and maintained.
This is a particularly vital aspect for leading industry experts across all fields.
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