Creative Process

UNIT OVERVIEW: The unit introduces students to the strategic and creative processes practiced within the advertising industry. Projects require students to understand the creative briefing process, develop creative ideas, then use implementation skills to develop and visualise communication solutions for print media such as ads, posters, magazines and outdoor. The unit investigates semiotics, symbolism and visual language in advertising

Assignment Work:

This unit required us to undergo and deliberate two creative processes, executed into a campaign proposal. The first is for an out-there product (I chose adult diapers), the 2nd was in response to a blood donating brief.

This assignment required us to evaluate our product and what consumer problem it has been marketed to solve, as well as identify our target market bullseye through psychographic, demographic, geographic and behavioural factors.

In extension to the target market profiling of the product, we also had to create a creative brief, identify the business problem, and then create hand-rendered layouts for possible extensions of poster ads, including where they might be positioned if they were incorporated in a magazine and/or newspaper.

The blood donation brief asked us to create a campaign using observational based learning which encouraged people to donate blood. We then had to create ambient, digital and outdoor transit extensions for the campaign we developed, all whist showcasing the creative process.