UNIT OVERVIEW: This unit provides theoretical knowledge and practical skills in order to create digital artwork, presentations and pre-press production for print and online advertising. Students learn to use industry standard production software: Adobe Creative Suite (Photoshop, Illustrator, InDesign & Acrobat), and basic design and art direction skills using form, colour, typography and layout to compose posters, brochures, advertisements and presentations. In addition, students will set up their own blog using the program WordPress to document their portfolio of work.
Assignment Work:
During this unit we were given a brief for a new credit card called "Fuze." In response to the brief we were required to create pictorial logos for the product utilising colour schemes which reflect and influence particular age demographics. For this design I utilised a circle as it is clean and smooth in shape, and lines which reflect an energy circuit, thus playing on the “FUZE” notion. The software used for this artwork was Adobe Illustrator.
This artwork steams from the Fuze assignment and exemplifies how type can be manipulated to form shapes and symbols that represents the product. For this Typography poster I chose the dollar symbol as it encompasses the product well, being a card design to store financial items within one place. The words utilised within the type came directly from the mission statement found on the home page of the FUZE website, and I manipulated it to form my desired shape. The colouring steams from the psychological colour theory, aiming to appeal to adults from a variety of demographic groups. I believe the varying shades of blue and grey looks sophisticated, however not so much that it only targets the top 1% income adult group (rich demographic bracket). The Software utilised in the creation of this artwork was Adobe Illustrator.
During this unit we were given a series of assignments that required us to utilise various design software. For this assignment, I utilised Adobe Photoshop and deep etching techniques to create a movie poster for a fictional horror film I called “The Devils Eye.” The piece includes a photo of myself that I then distorted and deep etched into the poster. Three different examples of layering and deep etching was required to complete this task. I took the horror approach as I felt that distortion was the easiest manipulation technique to apply, and as I am new to the software, I wanted to be able to focus mostly on learning navigation around Photoshop rather than the finished product itself.
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